What are you reading now?

Confession: I thought that this Chris Taylor (the author) was this Chris Taylor, the legendary games developer. Oh how I cringed with embarrassment when I tweeted him! Let’s move swiftly on. What am I reading now?

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

As a true Star Wars fanboy/nerd/geek I adore everything to do with George Lucas’ epic saga. I recently wrote about my favourite movies and The Empire Strikes Back, the second (or fifth!) movie in the series features in a list of three. I’ve watched all the movies, I’ve played almost all the games, I’ve collected the collecitbles, I have read dozens of Expanded Universe novels, I even named my child Lucas George. I have lived and breathed Star Wars for as long as I can recall.

When I saw this book over on Amazon I immediately clicked ‘BUY NOW’.

Why do most people know what an Ewok is, even if they haven’t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ‘Jedi’ become an officially recognised religion? When did the films’ merchandising revenue manage to rival the GDP of a small country? Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett’s helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long. ‘It’s impossible to imagine a Star Wars fan who wouldn’t love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile’  ~ Booklist

The book starts with Taylor’s quest to find a true Star Wars virgin and his attempts to find one at a screening of Star Wars translated into the language of the Navajo native american tribe. It seems that Star Wars has seeped into popular culture the world over; even people who have never seen the movies can reel off the names of characters, planets, droids and ships. It seems that everyone knows that Darth Vader is Luke Skywalker’s father.

If you are a fan of Star Wars and want to understand more of how this project which nobody believed in became a global phenomenon this is a good place to start.

Highly recommended.





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